Texas Children's Hospital /
Formation’s recommendations, based on a thorough research project presented in excerpt below, established an alternative reading of the hospital as a “sensory landscape” in which graphics and landmark interventions use color, form, texture, pattern, structure and sign elements to help travelers intuitively negotiate the scale of the campus. Formation is currently developing a additional interior elements (landmarks, interventions, thresholds, etc.) that are semi-autonomous to the campus in order to aid more instinctive wayfinding.
Contextual complexities /
To understand wayfinding at Texas Children’s Hospital, one must first understand the macro, mid and micro complexities of the system. The city of Houston is relatively simple to navigate but the difficulty increases dramatically as you enter the Texas Medical Center. A dense network of hospitals, research institutions, parking structures, pedestrian bridges, and public transit make finding your destination difficult.
Ecosystem mapping /
Mapping this complex system allowed researchers and hospital administration to visualize communication channels and identify missed opportunities for a better experience.
Color with purpose /
The use of color on campus had become inconsistent over time, creating confusion for guests. We imagined new, system-wide color guidelines and created a phased rollout plan in cooperation with the TCH interiors group.
Naming, typography, thematic graphics and color standards inform visitors of the building and level locations at all decision points, using multiple levels of reinforcement along the user journey.
